Winkiecity | Digital-out-of-home

ADVANTAGES

Dynamic & Efficient

LEDECA WinkieCity DOOH solutions enables hyper-targeting in advertising. Hyper-targeting allows advertisers to tailor their messages not only based on the user’s location but also by considering the time of day. This dynamic advertising approach aims to enhance contextual relevance, which, in turn, can lead to increased campaign effectiveness.

Flexibility for Advertisers

WinkieCity DOOH provides more flexibility for advertisers. Campaigns can be adapted in real-time, without having to send an expert out to tear down the poster andstart again.

Active, Interactice, Productive

WinkieCity can be implement with interactive features such as touch screens and inbuilt cameras possible, opening up a new world of interactivity.

Technical Specifications

ADVANTAGES

Highly targeted

WinkieCity provides DOOH campaigns having the ability to target audiences via a multitude of different criterias such as location, environment, timeslot, demographics and behavioural patterns.WinkieCity DOOH ensures that advertisers don’t have to limit in a one-size-fits-all approach. Different audiences can be spoken to with uniquely tailored messaging, creating impactful experiences that improve brand recall as well as engagement.

Interactive friendly

DOOH’s superior targeting capabilities make it easy for advertisers to improve performance across the board.Offering real-time campaign management, measurement and optimisation, it transforms the way brands use DOOH.

Flexibility

DOOH campaigns can be easily amended remotely and in real-time. This means brands can quickly update creatives to make sure that their wider business aims are being served at all times.This freedom to change creatives, scheduling, locations and targeting criteria means that DOOH campaigns always work to maximum efficiency, being continually optimised to ensure that there are no dips in performance.